Digital printing eliminates the need for a physical print run, saving you time and money. Unlike lithographic printing, it does not require the creation of a plate or rubber rolls and prints straight from your high-resolution file to paper.
Whether you need a new business card or direct mailing postcard, digital printing makes the process quick and easy. Read on to learn 10 Advantages of Digital Printing for Small Businesses.
Convenience
Whether it’s a small run of business cards or a large banner for an event, digital printing is the perfect solution for businesses who want high-quality marketing materials that fit into their budgets. The process reduces waste and is more sustainable than traditional lithographic printing methods.
Flatbed digital printers can print on a variety of surfaces and sizes, from small product ID tags to large posters and step-and-repeat backdrops. They also have a lower per-unit cost, making them a more affordable option for small businesses.
Plus, the digital printing process doesn’t require the creation of a print plate or film, which can be time-consuming and expensive. This allows for faster turnaround times and greater flexibility. It also makes it easy for small businesses and individuals to customize their marketing materials to fit their needs. This way, they can create eye-catching materials that stand out from the competition.
Speed
If your marketing director issues a new postcard for the next day or you need brochures and flyers to place around campus, you can’t afford to wait weeks for them to get printed. Luckily, digital printing allows you to print fast without sacrificing quality.
Digital printing uses a computer-driven process that converts your PDF file directly to paper. No printing plates or ink are required, which helps cut production time and costs.
Plus, digital printing can enable variable data printing (VDP), which is a great feature for direct mail campaigns and other situations where you need to customize content for specific audiences. You can change graphics, text blocks and other elements on the fly without resetting the printer, which saves you time and money. It’s also more environmentally friendly than lithographic printing because there are fewer byproducts.
Customization
Adding the element of personalization to marketing materials can help to engage with customers on a 1:1 basis. It’s easy to achieve this with digital printing, which can easily print a different design or message on each piece of marketing material, or even on a single item, like a business card.
Unlike traditional offset printing, which requires plates and can take time to set up, digital prints are quick to produce, which reduces turnaround times and helps you get your marketing materials in front of your customers faster.
Digital printing also allows for customization options, allowing you to add personalized information to each printed item such as serial numbers or codes, addresses, and unique images that differentiate your product from the competition. This can be very useful for small businesses who want to create one-of-a-kind packaging for their products.
Saves Money
Digital printing is a more direct and less expensive process than traditional lithographic printing. It eliminates the need for printing plates and can accommodate short print runs of up to 1000 pieces, making it a cost-effective solution for small businesses.
In addition, digital printing reduces waste by only using ink on the parts of the print that are needed. It also provides accurate proofs, which helps minimize errors and save money on unnecessary printing.
Additionally, the flexibility offered by digital printing allows companies to modify images and text easily without incurring extra costs or delays. This makes it possible to create eye-catching marketing materials that stand out from the competition. It also allows for customization, which helps to appeal to a specific target audience. This will lead to increased conversions and brand recognition.
Eco-Friendly
For businesses that seek to lower their carbon footprint, there are a variety of options available. Commercial printing methods that are eco-friendly help reduce waste and eliminate the need for reprints. This can improve a company’s public image and attract new customers. For example, the switch from petroleum-based inks to soy-based inks helps reduce VOCs that can damage the environment.
In addition, digital printing can produce smaller runs of marketing materials that are cheaper than traditional offset projects. This allows your business to change out campaigns more quickly and keep up with design trends. Plus, the digital printing process results in less material waste and fewer chemicals. It also provides accurate proofs to ensure the printed product meets your expectations. This can save time, money and resources, and eliminate the need to order unnecessary print materials.
Quick Turnaround
For businesses in need of marketing materials, digital printing is an ideal option. As there is no delay caused by preparing printing plates or waiting for the ink to dry, this type of print can be completed quickly. Some companies such as L.A. company Platon Graphics can even produce a large print job within a week!
Digital printing is also perfect for short runs, allowing small businesses to print only the amount of materials they need. It’s also highly flexible as it offers variable data printing (VDP).
VDP enables you to add personalized text, images or other content to each printed piece. This is perfect for direct mail campaigns and other types of personalized marketing materials. This can help you stand out from the competition and improve customer engagement. It’s also great for creating product labels. You can print a different label for each item on your product line.
Flexibility
Digital printing technology keeps getting better and offers companies a greater level of flexibility. It eliminates the cost of specialized preparation and setup processes, making it more affordable for smaller print runs.
This flexibility is especially valuable when it comes to product labels and packaging. Changes can happen quickly due to compliance needs or seasonal offerings, and it is essential for small businesses to be able to adapt their marketing materials as needed.
Another advantage of digital printing is its ability to allow for variable data printing, allowing you to include unique information for each piece printed. This is great for direct mail campaigns or personalized marketing materials and can help you to increase response rates and revenue. It also enables you to add unique images or text for each individual, adding that personal touch your business can provide its customers.
Variable Data Printing
Variable data printing is a great option for marketing materials. When combined with a targeted mailing list, it can create effective personalized advertising that will resonate with potential customers. For example, a home security campaign targeting retirees and young families can print door hangers and direct mailers that include different images and messaging that speak to each audience.
One-to-one marketing is key for building and maintaining relationships with current customers and attracting new ones. It’s also an excellent way to make potential customers feel valued, which can go a long way in the purchasing process. Digital printing is an ideal way to produce these individualized documents with consistency and accuracy. To learn more, download our free eBook on individualized marketing.
Personalized Marketing Materials
Digital printing enables businesses to create marketing materials that are personalized for each individual recipient. It is ideal for small run jobs, because it does not require the same expensive setup processes that traditional offset printing does.
Adding personalization to marketing materials is always well-received by customers. With digital printing, it is easy to produce different versions of a piece, even for large format jobs like posters and banners.
This allows you to personalize your message for each customer, or use variable data printing on direct mail campaigns by including custom codes and addresses. Personalized marketing materials are more effective at increasing response rates and improving customer loyalty.
